An industry insider told me that the few wholesalers and refiners in Canada have agreed to break up the country into regions and each refiner is free
to dictate the price in their region. In Toronto, I’m told the pricing is controlled by Imperial Oil. I guess the outskirts are a free market since their
pricing seems to remain relatively consistent just like those in the US. Systematically (and almost like clockwork on every long weekend), the prices
all shoot up to exactly the same price at midnight. If you were in any other business, you’d drop the price by a 1/10 of a cent to get the business. No
one does that in the GTA anymore. You simply wait until 430pm every weekday and you will be told what tomorrow’s gas price will be! NO
COLLUSION. Yeah?. A federal government MP figured out their calculation scheme and set up a website. I have it bookmarked and check it all the
time. The site is found at www.tomorrowsgaspricetoday.com.
Don’t get me wrong, while I don’t like paying more for gas than the next guy, it irks me to no end to be at the mercy of 21st century coal barons (if
you don’t know what I mean, then you really need to brush up on your history). Why not agree on a price and keep it there for a few weeks? Just like
the good old days.
Maybe to get some mileage (pun intended) with the masses and improve the optics with the consumer, why not introduce pre-paid gas cards that
dispense fuel based on litres NOT cash? That way we can all play speculators. I can give the petroleum folks a large chunk of change when the prices
are low and use it whenever I feel the need? Makes too much sense to me – but then again, I don’t have a MBA from a prestigious English school. I
would openly promote any gas company that did that! There's a challenge! Don't hold your breath.
While I’m up here on my soapbox, why is it that Canadian stations only display regular and diesel prices? That’s because the prices to premium vary
WILDLY from station to station. PROFITS abound!
I started keeping track and checked out prices of 87, 89 and 91 octane fuel. I didn’t bother checking those who sold other grades.
Since almost everyone sells regular at the exact same price in Toronto here’s what I found:
Four to eight cents variance between 87 and 89 octane.
A further four to eight cents variance between 89 and 91 octane.
"It takes some time for the gasoline price
drop to work it's way through the
distribution system and ultimately to
your local gasoline retailer. . ."
MM in Toronto, ON
The Internet is a fabulous tool enabling even the
most average of consumers to find pertinent
information quickly and accurately. In many
cases this information would typically be hidden
or undisclosed to them.
As I regularly travel outside the Toronto area by car, I am totally blown away by 15
cents per litre gas disparity pricing between the GTA and “the boonies”. We're told
that the prices in Toronto and other major Canadian cities are greatly not influenced
by the world price but merely by competition. Clearly when a gas station 30km from
the nearest station has lower prices than Toronto, you know something’s up. It
contravenes common sense; the complete opposite from what happens in the real
world. No competition means lower gas prices? C’mon.
Now I know what you’re thinking. Jeese, the difference is insignificant
between fill ups. True. The clincher for me is that all the sheep (those
who simply say “what can I do about it”) participate and donate the
difference to the purchase of the marketing VP’s fancy new 108-inch
plasma TVs. In the past year, the price of gasoline has far outpaced ANY
commodity. Cocoa is catching up (but I digress). On an average sixty litre
fill up, even paying on the higher scale, there’s only really an eight cent
difference or merely $5.40 more per fill-up! A fill up per week is only
about $280 more per year. But what people sometimes fail to realize is
that the overall price continues to go up. Remember it slowly creeps up.
A few years ago, if the wind blew slightly the wrong way, the companies would shut down an oil
rig and the price would spike on the world market. But when a petroleum conglomerate and it’s
suppliers accidentally cause a world catastrophe (like the BP disaster on the US gulf coast), the
prices on the world market go DOWN. Is this an attempt to draw attention away from what they’ve
I’m always amazed how an increase in world commodity prices are reflected almost immediately at
the pumps but significant reductions take “some time to clear the system”. Grrr. I get angry just
Then there’s the financial disaster of 2008 that we’re still slowly coming out of. It’s been repeatedly
suggested that it was the petroleum speculators that caused the collapse. They drove virtual
petroleum prices through the roof which in turn caused an escalating chain of events. Suppliers cut
back on shipping or passed along the shipping costs. You can follow this yourself. Now the unrest
in Libya is causing the chain reaction again. Large retailers recently announced they have no
choice but to increase food prices on average of 5%. Isn't the lack or price of food what caused the
unrest in the first place?
What irks me is that we all lean back and do nothing about it. With every increase, a million people paying on average $250 more each. That’s 250
MILLION DOLLARS that go directly into the coffers of these multi-nationals every time the price is adjusted. Do the math. Don't take my word for it.
So the government has investigated, c’mon why would they be motivated to look a gift horse in the mouth? Bite the arm that feeds them so to speak?
They claim there is no wrong-doing. No collusion. Hummmph!
Maybe I’m just making this stuff up. After all, I’m alone in this right?
I for one, am seriously considering getting off my petroleum fix and buying an electric car like the Nissan Leaf. Worse case, I’d consider buying a
Chevy Volt and avoid buying gas at all costs. Imagine if only 10% of us did that. As I digress, I read that Nissan’s Leaf hasn’t even been launched yet
and they’ve already sold out the entire production year. That says something doesn’t it? I guess the petroleum companies are buying them up to
keep them off the road.
Then what happens, the reverse will hold true. There won’t be enough competition in the GTA to warrant the prices we pay so they’ll have to go UP
Man, I hope I don’t fall off my soapbox anytime soon. If I do, it will be a long way down. I'm sure there are plenty of people out there who would
wish I would fall and break my neck!